Second Skin

Every brand must find its own identity, and this becomes more difficult when it involves a multibrand that has to embrace multiple identities. Thus, Vi Ta Vie focuses on bringing the best of global cosmetics to China. Its mission is to educate clients on selecting the right products for every need, promoting greater awareness and attentive skin care.

From this vision, we conceived the idea of creating a concept called 'Second Skin', designed as a second layer that the brand provides to correct and enhance the skin’s health. This concept develops through fluid and natural lines, inspired by the curves of the skin, creating a harmonious and welcoming environment that reflects the brand's philosophy.

This visual language perfectly matches the store layout. There was a need to create a more private area for product try-outs, but at the same time, it had to be clear from the facade that the store extends in depth. We designed a space that guides clients on a journey of discovery, maintaining a balance between transparency and privacy.

In this regard, the rich and inviting central display, accompanied by overhead lighting that flows like a river, suggests that there is much more to discover beyond. At the end of the path, there is a testing bar equipped with all the necessary accessories for a complete makeup, inviting clients to explore and experiment with products in a comfortable and relaxing environment

Moreover we were tasked to select a painting to cover a window near the red carpet, our team wanted to push the bounders of our design limitations, so we started experimenting with AI generative art and though a mix work between MIDJOURNEY and DALL-E 2 and photoshop, we were able to create a unique art work that matched perfectly the space.

In conclusion, our project for Vi Ta Vie is a celebration of natural beauty and skin care, a place where clients can discover, experiment, and learn, immersing themselves in a sophisticated and welcoming atmosphere. We are proud to have contributed to realizing this vision, creating an environment that perfectly reflects the essence of 'Second Skin'.