The debut of a oof-line store for a brand is always a very important step, and we had the pleasure of guiding Nicknack in this first step. Our design philosophy was inspired by the kaleidoscopic colors of the brand and translated into physical spaces. We created a tunnel that leads visitors through a colorful journey, allowing them to discover a variety of products and immerse themselves in Nicknack's DIY culture.

From the outside, the play of semi-transparent panels in different colors slightly blurs the view, arousing curiosity in people who glimpse shadows and colors, eager to discover what lies behind this curtain of color.

On the walls, all the pre-packaged items are arranged in a variegated rainbow, indicating the way to the DIY station. Here, customers are actively involved and can experience the true added value of the pop-up: expressing their own emotions and sensations through color customization. Visitors can mix different colors and create their own unique palettes, making each experience unique and personal.

Moreover, the completely white interior reflects the minimalist identity of the brand, highlighting the light design and portability of the products.

At the end of the experience, visitors are welcomed by a two-door dome, showcasing the latest collection and a selection of products assembled by the Nicknack team.