We designed the 'Miss Ponyo' store, a Chinese lingerie brand, to celebrate the beauty within each of us. We wanted to show that lingerie adapts to the shape of the body, not the other way around.

The store's design is intended to be comfortable, orderly, and bright, with functional and easy-to-navigate spaces, creating a pleasant and intuitive shopping experience for customers.

The display windows evoke the shape of a seashell, inspired by the Japanese animated film 'Ponyo on the Cliff by the Sea'. The fluid and luminous lines evoke the delicacy of lingerie fabric, creating an atmosphere that celebrates the natural and harmonious beauty of the body. Transparent and reflective materials add lightness and grace, immersing each customer in an enchanted world.

The central display addresses the issue of body shaming. The suspended luminous structures, resembling judging eyes, are contrasted by the central installation, which stands tall with confidence, symbolizing acceptance and self-assurance.

At the back of the store, we created an intimate lounge to foster interaction between customers and staff. This space, with soft and welcoming furniture that adapts to the body's shape, invites relaxation and conversation, maintaining a calm and inviting atmosphere.