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TURN UP THE SPICE

Year: 2020

Type: Grand Opening Event

Design: Abudi Baradi / Antonio Minonne

Client: W HOTELS

Location: Chengdu (China) 成都/中国

Business Partner: AURA 优芮文化 / Elena Lin

Photo/Video: AURA 优芮文化 / Elena Lin

We collaborated with W Hotel Chengdu to infuse its October 2020 grand opening with immersive new media art and installations. Our goal was to enhance the thematic atmosphere of the venue by integrating technology with cultural elements throughout various spaces within the hotel.

At the exterior entrance, industrial projectors created specially shaped projection mappings, welcoming guests with captivating visuals that set a dynamic tone upon arrival. Inside the conference room, multiple projectors immersed the area in an expansive ground mapping effect, enveloping visitors in a transformative experience.

On the top floor's Spark Bar, we developed an interactive video installation that integrates seamlessly with the rich culture of Sichuan Opera. This installation not only enriches the guest experience but also aligns with W Hotel's commitment to combining modernity with local influences.

Our aim was to create a unique experience and highlight the forefront of modern living, attracting visitors to W Hotel for its distinctive and high-quality offerings.

Through these new media art installations, nesso.design has brought to life an environment that reflects the contemporary and trendsetting spirit of W Hotel Chengdu. Each installation serves as a testament to our dedication to creating innovative and memorable spaces that resonate with both guests and the local culture.

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